Consider your standard private label rights purchaser. This marketer knows what PLR stands for (private label rights) and also realizes what can and cannot be done after purchasing a PLR product, based on what the license or rights allows. Initially, they start out strong by conducting research in order to find a great PLR product to promote. This particular product is the complete package, meaning it comes with the actual product, a sales letter, graphics and a few bonus items. With the research out of the way this marketer makes their purchase, orders a domain name, buys hosting and immediately uploads the product on to their server and gets the Paypal button all setup so sales can start rolling in, or will they?
Before you answer that question, consider this fact. It’s a good bet that this individual is already ahead of most of the other people that purchased this same PLR product because the truth is nearly 80% of the people that bought this same PLR package will do nothing with it other then collect digital dust on their computer’s hard drive. Knowing this fact, it is safe to assume that this online entrepreneur will indeed make some sales and perhaps recoup the amount of money they initially spent on the product but there is also a strong possibility that they won’t make a single sale because they failed to take some additional steps that would almost guarantee profitability from their new PLR purchase.
Although there are many ways to make money with PLR products it’s the Internet Marketers that go the extra mile and distance themselves from the competition that truly make more money from the PLR products they purchase, modify and then sell for a nice profit.
Step 1: Graphics Overhaul – Personally I like to purchase complete private label rights packages and then modify them as I see fit. The first step is to always order a new set of graphics from a designer or create them yourself. This simple step will already set you apart from 90% of your competitors that purchased the same PLR package. Additionally, taking the time to perform a complete graphics overhaul affords you the opportunity to change the name of your product completely. For example instead of your product being called “Potty Training Made Simple” (the original name on the graphics that came with the PLR package) you could change the name to something like “Easy Potty Training Solutions” or “Quick and Easy Potty Training”.
Step 2: Combine Similar PLR Products – Although combining 2 separate PLR products, that cover the same niche or topic can be profitable I have personally found that when you combine 3 or more products the profitability margin increases based on the perceived value by a visitor to your website. For example I might take a set of PLR videos on social bookmarking techniques and combine them with some PLR reports on social bookmaking that have come from several sources. Here’s a better explanation:
PLR Product Number 1 – Set of 6 social bookmarking videos
PLR Product Number 2 – Report on social bookmarking
PLR Product Number 3 – Reports on Facebook, Stumbleupon, Yahoo Answers…etc
Although each of the three products above were all separate PLR purchases and could be sold separately, when combined they are able to form one super product that compliments itself nicely and allows you to raise your selling price from say $17 or $27 to $37 or even $47. Also there is already a built in time and cost savings because you only have to purchase 1 domain name, host 1 website and spend time promoting (sending traffic) to 1 website.
Thus far I have provided 2 simple steps that can significantly increase the ROI for your PLR product. Here are two additional profit-enhancing steps I take with the PLR I purchase and then resell:
Profit Enhancing Step 1 – Adding affiliate links throughout the report. This is a great way to increase your opportunity earnings after the initial sale. I call them opportunity earnings because the opportunities are present provided you take advantage of them. You can have links embedded in your report that lead back to an affiliate product you are promoting or to your own line of products.
Profit Enhancing Step 2 – Instead of adding in a one time offer or upsell on the download page provide a customer appreciation price – Although there is an abundance of statistics that clearly prove the sales volume increase based on utilizing a one time offer or upsell I prefer instead to provide what I have coined a “Customer Appreciation Price” or CAP for other products that I sell. What makes the CAP different from the OTO is in the fact that the CAP never expires or goes away. I keep it on my download page forever so that anytime a customer visits the download page they still have the opportunity to make a purchase. Remember that marketing adage about someone needing to see something seven times before they take action. With a OTO they don’t but the CAP allows them to see the offer multiple times especially if you keep updating the download page with new materials to be downloaded on a weekly basis.
One other quick note, I don’t usually modify the salesletters unless I combine 2 or more products in which case a modification of the salesletters is required. Normally I just combine all of the saleletters into one easy to read salesletter that flows nicely.